How to find high CPC keywords

 It is a good habit to do keyword research to know the competition in keyword Search Engines. The SEO team uses it to identify possible opportunities for improving your site’s ranking by creating content around these identified keywords. But, how can you identify more competitive keywords? One option is to build an advanced search engine optimization plan, but there is another way you can learn about other methods. In this article, I am going to show you how to find high-cost keywords that have a low competition rate.

What are our competitors doing?

I will start with identifying our competitors and then we will look for the keywords they are targeting, using a simple methodology. We will discuss what factors make them rank well as well as how to identify if these keywords are being targeted by their target audience. You might ask yourself why would Google need to identify keywords that are not in use anymore? Below is a list of our main competitors that we want to consider. If you have any questions regarding your page ranking, feel free to contact me at [email protected] or DM via Twitter @Mereza_Matar.

We have a total of 17 competing keywords on our SERP (Search Engine Result Page) that we need to analyze first. Let’s see which keyword they are targeting using the simplest method: Clickbaity.

Clickbaity is a tool that can be used to track SERP results from a website’s Google search engine. It is recommended that you select a tool such as Rank Math, SemRush, etc., that allows you to monitor your competitor’s performance. These tools allow you to compare the number of clicks, impressions, etc., and determine if your page’s content or title is above or below your competitor’s. Although clicking links is also important here because even low-cost pages that don’t link back to your visitors frequently get much exposure through this method. But, since most people who come across your webpage spend most of their time on mobile devices, your web pages need to rank within the eyes of their intended users. Using rankings from SERPs is one of the best ways to achieve that goal.

Find keyword strategies on YouTube

So that is all I needed on how to find high-cost keywords. Now I will show you some examples of the types of keywords you should avoid in case you want to be sure if the keyword you selected is likely to pay off in the long term.

Low CPC Keywords: Low-Cost Keywords

These keywords generally have relatively low costs per click. This means that although they rank highly, they are unable to earn money due to their popularity. When done correctly, these keywords usually have high organic traffic. Their popularity stems from their ability to deliver valuable value and deliver personalized experiences to everyone. However, when you choose a few low-cost keywords that are having low search traffic over the last years, they may not generate sufficient revenue.

High CPC Keywords: High-Cost Keywords

These keywords have higher costs per click compared to low-cost keywords. Their costs per click are much higher than those of low-cost keywords. With such a high cost for clicks, the amount or volume of traffic generated by each keyword is significantly lower. Therefore when compared to low-cost keywords, the highest cost per click tends to be highly profitable. Also, these keywords rank relatively poorly on search engines because most people tend to avoid paying for additional clicks when dealing with such a costly tool.

How to find high CPC keywords for $9

The easiest method is to go to the SERP and create a new account. Then, you need to enter your keyword into “KeywordTool.com”. At this point, fill out the details that we discussed earlier in SEO 101. After completing this, you will receive a report containing rankings of the keywords based on different metrics like a Click-Through Rate (CTR), a Social Media Impact Index (SMI), a Quality Score (QSL), a PPC Strategy Insight Report, and many more.

We must identify these keywords because they are constantly changing and we must keep updating ourselves. You can easily add them to the SEO toolkit, AdWords program, Content Marketing Toolkit, etc.

Conclusion

It is easy for competitors to take advantage of low-cost keywords. When there is a lot of competition, there is no point trying to compete against your competitors as they already have a strong position. Instead, focus on providing your customers with useful, valuable, and engaging content about your brand that helps them solve problems and increase purchases.